Market Requirements

With the growing keenness of the international markets on food safety,KCU would have found itself in marketing difficulties if it was not for the guidance we have been receiving from FT through the Generic Fair trade standards for small farmer organizations, which cover the following major aspects in marketing;

  • Social development
  • Economic Development
  • Environment Development
  • Labour Conditions

These Aspects are addressed by different international codes and agreements to allow entry of food products into importing countries.

Marketing of coffee at a trade fair