Individually and collectively,our members have attained survival level and beyond out oftheir coffee sales earning more for each kilo of coffee they sell to the movement.
As already mentioned with the collapse of the quota systems of the international cefee agreement,KCU could withstand the competition and effect of the coffee price fall.
Members could still delivery their coffee to the primary societies knowing that the value they earn through their own structure is not available through alternative coffee collection centres not linked to the fair trade system.
- KCU Ltd acts as a price setter for coffee within its area of jurisdiction
- Private buyers are usually compelled to pay slightly higher than KCU Ltd enabling our members to earn more even for coffee which is not marketed through our movement
- In case the Cooperative Union is not around to act as price setter, some private coffee buyers pay extremely low prices to maximize their own profit at the detriment of the small producer.
- With the fair trade minimum prices,KCU members have been able to invest into the instant coffee factory,to ensure the value is added to the coffee that is exported by the union
- The union currently owns 53% shares in TANICA instant coffee factory which capacity of producing 500 tons of spray dried instant coffee per annum
- Information on market is an important requirement if one has to deal with the outside world.KCU is currently kept abreast with market development and information supplied by our fair trade partners labeling initiatives and FLO
- Fair trade partners like twin trading cafedirect fair trade original Oxfam,Rapunzel,trade Aid importers and Gepa have all along participate in capacity building for KCU members,leaders and management;through workshops and financial support.
KCU owns 51% shares in TANICA instant cofee factory